Philip Kang profile image

By Philip Kang

Philip Kang is the visionary team leader of the HomeReady Team, based in Orange County, California. Since founding the team, Philip has driven rapid growth year after year, with the team on track to close over $150 million in real estate volume in 2025.

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The July 2025 housing market in Fullerton is showing signs of change. After years of seller dominance, we’re starting to see more balance and even a few clear advantages for buyers.

Are we shifting into a buyer’s market? For years, well-priced homes in Fullerton sparked bidding wars. That’s still true if a property is priced right, but the market is slowly changing.

Homes listed above market value or in the luxury range are sitting longer, with buyers negotiating offers below the list price. This is a good time to explore the market because sellers are now more open to concessions, covering closing costs, HOA dues, and even interest rate buy-downs.

List-to-sale price ratio. Last year, if you listed a house for $1 million, you’d likely sell it for about 1.8% over that price. Today, homes are selling for about 97.6% of the list price. This means buyers are negotiating better deals, and homes are staying on the market a bit longer.

Pending home sales and active listings. The number of sales has declined. Right now, we have 41 pending sales in July. In July of 2024, there were 54 pending sales. Let’s go back further: in July of 2020, there were 112, and in July of 2019, there were 82. Compared to historical averages, we’re selling about half the homes we usually do.

“This is a rare sweet spot for Fullerton buyers; prices are steady, and sellers are negotiating.”

The number of active listings is slightly increasing; we’re currently at 127 active listings. This figure has been on the decline but is now going back up, giving buyers more options.

Home price trends. The average price per square foot is at a near all-time high. In July 2025, we’re looking at $661 per square foot, compared to $632 in July 2024. This is for single-family homes in Fullerton, and prices are holding steady, if not increasing a little.

Market inventory. The month supply, or the amount of inventory on the market, is inching higher. We’re at 2.6 months now, while last year we were at 2.1. This means that buyers have a few more options.

There have been conversations about a potential market collapse, but in March 2008, when the market crashed, we were at a 12.2-month supply, and it stayed above six months for quite a while until around August 2011. The current amount of inventory is still very healthy.

What does this mean for homebuyers? This is a rare sweet spot if you’re considering purchasing a home. Prices remain firm, but sellers are motivated. If you’re open to homes that need light updates, there are discounts to be had. And with mortgage rates already trending down as inflation cools, timing could work in your favor before demand picks up again in spring.

What does this mean for home sellers? Selling is still possible at strong prices, but strategy matters more than ever. Positioning your home correctly and timing the market six months out can help you capture top dollar. Sellers who plan ahead now will be better prepared when buyer demand rises in 2026.

So, if you’re a buyer, I encourage you to start exploring your options. And if you’re a seller, let’s plan for the next few months and position yourself to get top dollar. If you’re curious about your numbers, visit our website, FullertonHomeValues.com, for a market analysis.

Whether you’re looking to buy or sell, we’re here to help. Don’t hesitate to reach out if you have questions or need assistance. You can contact Caroline Lee at (213) 505-5141 or caroline@homereadyteam.com. You can also reach me at

(714) 451-4543 or phil@homereadyteam.com. We’ll help you find the best move for you.

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